KRIPALU

With massive amounts of content and an outdated website, Kripalu was in need of a total site refresh. By working with the lead user-experience designer, I established a visual system that allows users to easily explore and navigate. Bold colors used on the home page establish themes of various programs that are seen across the site. Similar visual elements are used across a variety of pages so that units are easily identifiable as the user browses the site. Large images throughout the site establish the overall feel of Kripalu, with an experiential page allowing users to get an idea of what a day at the retreat would entail.